Advertising Practices Books

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by BigPie1018 (Category: Entertainment)

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Maxwell House 1970s

by AdvertNation (Category: Entertainment)

Maxwell House Coffee Commercial 1974.Maxwell House was the long-time sponsor of the early television series, Mama (TV series), based on the play and film I Remember Mama.
It starred Peggy Wood as the matriarch of a Norwegian-American family.
It ran on the CBS network from 1949 to 1957 and was perhaps the first example of product placement on a TV show, as the family frequently gathered around the kitchen table for a cup of Maxwell House coffee.
Early television programs were frequently packaged by the advertising agencies of individual sponsors.
As this practice became less common in the late 1950s, Maxwell House, like most national brands, turned to “spot” advertising, with the agencies creating sometimes long-running campaigns in support of their products.
One such 1970s campaign for Maxwell House featured the actress Margaret Hamilton, the former wicked witch in The Wizard of Oz, as Cora, the general store owner who proudly announced that Maxwell House was the only brand she sold.

Writing the RFP: kicking the tires of a prospective list broker.(Lists …)(request for proposal): An article from: The Non-profit Times

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        Writing the RFP: kicking the tires of a prospective list broker.(Lists …)(request for proposal): An article from: The Non-profit TimesThis digital document is an article from The Non-profit Times, published by Thomson Gale on July 15, 2005. The length of the article is 3732 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Writing the RFP: kicking the tires of a prospective list broker.(Lists …)(request for proposal)
Author: Tom Pope
Publication:The Non-profit Times (Magazine/Journal)
Date: July 15, 2005
Publisher: Thomson Gale
Volume: 19 Issue: 14 Page: 14(4)

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The practice of successful advertising

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The global brand: asset or liability? (International Development).: An article from: Franchising World

From The Gale Group

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        The global brand: asset or liability? (International Development).: An article from: Franchising WorldThis digital document is an article from Franchising World, published by International Franchise Association on May 1, 2003. The length of the article is 3453 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: The global brand: asset or liability? (International Development).
Author: Philip F. Zeidman
Publication:Franchising World (Magazine/Journal)
Date: May 1, 2003
Publisher: International Franchise Association
Volume: 35 Issue: 4 Page: 52(5)

Distributed by Thomson Gale

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Marketing at the drive-up: how do you promote your products and services to customers who prefer the drive-up window to the branch lobby? Mobile and encased … An article from: Bank Marketing

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        Marketing at the drive-up: how do you promote your products and services to customers who prefer the drive-up window to the branch lobby? Mobile and encased … An article from: Bank MarketingThis digital document is an article from Bank Marketing, published by Bank Marketing Assn. on May 1, 2004. The length of the article is 1845 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Marketing at the drive-up: how do you promote your products and services to customers who prefer the drive-up window to the branch lobby? Mobile and encased in vehicles, they are a challenge both in terms of communication and interaction. Yet, they are too numerous to ignore.(branches)
Author: Mike Dunphy
Publication:Bank Marketing (Magazine/Journal)
Date: May 1, 2004
Publisher: Bank Marketing Assn.
Volume: 36 Issue: 4 Page: 26(6)

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A reconfigured brand allows Mississippi bank to market with new, unified voice.(Marketing News): An article from: Bank Marketing

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        A reconfigured brand allows Mississippi bank to market with new, unified voice.(Marketing News): An article from: Bank MarketingThis digital document is an article from Bank Marketing, published by Bank Marketing Assn. on January 1, 2004. The length of the article is 374 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: A reconfigured brand allows Mississippi bank to market with new, unified voice.(Marketing News)
Publication:Bank Marketing (Magazine/Journal)
Date: January 1, 2004
Publisher: Bank Marketing Assn.
Volume: 36 Issue: 1 Page: 6(1)

Distributed by Thomson Gale

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Advertising: The Process and Practice (McGraw-Hill series in marketing)

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Bus-based park & ride: A good practice guide

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